Boy! Has our world changed
and continues to change, we have gone from shopping at street front shops to
air conditioned and heated malls and now we can shop from anywhere we want with
a cell phone or a tablet from the comfort of our homes.
The E-commerce movement has not only changed the way we purchase our fashion, but also the way
The E-commerce movement has not only changed the way we purchase our fashion, but also the way
we find it as well.
In this ever changing landscape I meet with new online startup retailers as well as established brands, but the difference between them is not as large as one might think. Sure there are budget differences, but the main goals are to reach or connect with a consumer and make a sale.
Before, these businesses relied on a well-trained sales person to make that connection and sale. Now, that sales person is a photograph on a tablet or iPhone screen. Without that photograph creating the right type of brand image for your product you can miss out on that customer. And of course, there are much more to this online process of brand building and selling. But, the truth of the matter in today's world, it's all starts with photography.
Online retail is the new Gold Rush! And there is Gold in them there hills! New eCommerce businesses are entering this new world everyday. And you only get one shot at creating the right brand and to send the right message to your clientele.
In the olden days companies would have to go to an ad agency to create an ad campaign to find the right models, the idea and a brand direction.
Today photography studios like Kerry James Photography, are bridging the gap by offering a well put together creative art direction, product images, lifestyle photography, project planning, and concept consultation, coupled together with model casting in a boutique customizable way to give your eCommerce business a bigger budget feel, allowing you to select the services that are needed to compete in this new marketplace.
In this ever changing landscape I meet with new online startup retailers as well as established brands, but the difference between them is not as large as one might think. Sure there are budget differences, but the main goals are to reach or connect with a consumer and make a sale.
Before, these businesses relied on a well-trained sales person to make that connection and sale. Now, that sales person is a photograph on a tablet or iPhone screen. Without that photograph creating the right type of brand image for your product you can miss out on that customer. And of course, there are much more to this online process of brand building and selling. But, the truth of the matter in today's world, it's all starts with photography.
Online retail is the new Gold Rush! And there is Gold in them there hills! New eCommerce businesses are entering this new world everyday. And you only get one shot at creating the right brand and to send the right message to your clientele.
In the olden days companies would have to go to an ad agency to create an ad campaign to find the right models, the idea and a brand direction.
Today photography studios like Kerry James Photography, are bridging the gap by offering a well put together creative art direction, product images, lifestyle photography, project planning, and concept consultation, coupled together with model casting in a boutique customizable way to give your eCommerce business a bigger budget feel, allowing you to select the services that are needed to compete in this new marketplace.
The image above are from a local retailer who specializes in athletic compression gear from arm and elbow to ankle and knee. We started out with a product and a simple concept make the product look fashionable, show the product in its intended environment being utilized, and use professional models to spotlight the specific demographic. The rest was simple take the right images to promote the brand on the clients website and social media.
Don't just rush to the hills without a pick and an ax. If today's online market requires images
to connect with your customer. Make sure your images are the best skilled sales
people in your market, before you send them out there to greet your clients,
make sales and introduce your brand to the world.
Kerry James.
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